The term Social Games represent those category of games that are played online between friends and acquittance, like it happens on facebook. Take Farmville for instant, a simple games that allows you to create your own farms and grows corps on it, and compete with your neighbor who would be none other than the friend which you have added on facebook. But its totally wrong to say that such games are just for geeks and nerds and most of the grown-ups lack their interest in it. According to a recent study from NPD group that one of every five Americans over the age six has played a Social game, atleast once in their life time. Overall considering the whole figure, we are looking at approximately sixty million Americans consisting of adults and kids alike. These figures indicates that the future of Social gaming is in pretty safe hands and it will expand its horizons very soon, opening the door of opportunity to investors. Apart from advertisings, there are plenty of other ways to earn from an online social game, like selling virtual goods and stuff. A company called Zynga that offers Social Games like Farmville and Mafia Wars does the same and they have earned a fortune by selling virtual goods online. Social games have helped creating a revenue stream and they are so good in intriguing the player to open up their wallet and spend some bucks on the virtual goods that it has turned into a full functioning industry. Virtual goods have become an essential part of Social gaming market and they have the full potential of converting a casual startup into a full fletch business. The survery study showed that around 10% of the people surveyed already had spent some amount on the online social games and around 11% intend to do so in future. Last year, more than $2.2 Billion worth of virtual goods were sold on Internet online and according to experts, the market will surge and reach to the height of $6 Billion by 2013. Some stats show that in some areas, average expenditure of a user over a period of 4 months is as high as $74. Talking about the personal details of the gamers, it has been found out that most of them are females and in their old ages, almost 53% of the gamers are female. Normally, male dominance is in the console gaming market and some hardcore gaming area while females find social games more attractive. According to another research, the average social gamer is female and around 43 years old. Their favorite website to enjoy social games is facebook and more than 83% of the people surveyed said that they have played and enjoyed games on facebook. The average player has played six social games so far. If you are interested in learning more about the social media gaming industry and how you can benefit from it, feel free to contact us. We provide web development and mobile application development services and are also known for developing high quality social games. We look forward to hear from you.
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