The Facebook Fan page, if used properly and to its full extent will do wonders for your business. People who are new to the social media often make mistakes that prove to be utter suicide for their business. After thorough research I have reached to the conclusion that the following are the most prominent and common mistakes that businesses tend to make.
- A Profile Page Instead of a Fan Page
Perhaps the most common mistake for small businesses that haven’t had a lot of social networking experience is that they frequently make the grave mistake of making a profile page instead of a professional fan page. The profile page is for individuals and is limited to its number of friends and functionality. The fan page on the other hand will offer you much more with much less trouble.
- No Monitoring
The start up of your fan page needs to be on the level of your competitors, and then it needs to move above them to reach higher. The war between you and your competitors isn’t over once you make your fan page; in fact it is just starting. Marketing and the social media is tricky and it will keep changing till the end of time, you in the mean while need to make sure that you are monitoring your own and your competitor’s success time and again.
- Old Content
This is the 3rd most important factor of your fan page, your content. The content of your Facebook fan page is the most important thing after the design. If your content is good and is refreshed repeatedly then it will increase the traffic up to ten folds. A good way to add content is through your own separate blog, but you should keep in mind that constant copy paste from your blog will cost you. Instead you can mix some things from your blog and some material that is exclusive to your fan page. The content you write should be your own work and if it is copy pasted then it will be noticed by your users and then you will be sure to lose your credibility. You need to make your impact, and you need to make it right now!
- No Interactivity
The whole purpose of the social media is interactivity. You have thousands of audience who can be your potential customers in the near future. Your work is not done if you have created and designed a brilliantly designed Fan page, you need to interact with your users, as that is exactly what they were looking for when they ‘liked’ your page. If you don’t interact with your users they will eventually get bored and move on to your competitors who are willing to give more time than you in interacting.
- Not Creative and Innovative
A lot of fan pages start looking and functioning very nicely but end up being doomed because the content and interactivity they offer tends to be repetitive and boring. The audience you want to reach on Facebook is huge, but the options that they have are huger. If they don’t see anything fun and innovative on your fan page then they will move on to the next best option. The features you are offering on your site must not be boring, it should appeal the users in such a way that they want to get deeper in your fan page and as a result get to know your brand or business better.
- Not considering Time and Functionality
Your fan page on Facebook is very vital to your business’s marketing and it should not be ignored at any cost. You should give it ample time, because if you do not then you are bound to fail on the road to success. Another thing that small businesses tend to ignore is the tremendous functionalities of Facebook. You have a Fan page and it’s all yours, do whatever you can with it. Take out time and see what options you have to make your fan page better in design as well as interactivity. You will not be able to take the full advantage of your fan page unless you find out all the things it has to offer you and your business.
Facebook has endless possibilities that will make you product shine in the social market. Your fan page offers you the option of creating addictive applications that can be used to bring in traffic and thus the possibility of more customers. Be dedicated to your fan page and watch the magic work.
