When iPhone was first introduced in Japan, the users over there didn’t appreciate it much and it did not become much popular as it was in United States or any other part of the World. Whatever the reason might be, the Japanese simply didn’t like it and preferred their local smart-phones over it. But now the scenario has changed. Approximately one year ago, when iPhone landed in the Japanese market, the Japanese didn’t like iPhone, as a matter of fact, they hated it. Three months later, a study showed that iPhone has become the most popular cellphone in Japan and its sales are shooting up the chart. The sales continue to grow and in December 2009, it was found out that iPhone has a share of 46.1% in the Japanese market. But that was not it for iPhone. The potential of this device has now pushed it to new limits now and according to the latest reports, the iPhone currently enjoys whopping 72% market share in Japan, which makes iPhone the most favorite cellphone among the people of Japan. According to BusinessWeek, Apple’s iPhone shipments to Japan more than doubled in the past year, climbing to a total of 2.3 million units sold. But the future for iPhone in Japan is not as shiny as it seems.
Apple is currently facing a tough competition from the Android cellphones and chances are that its bar of dominating the market might get lowered. Analyst Calvin Huang from Daiwa Securities Group claims that “this year will be much more competitive.” Apple’s biggest competitors in Japan are HTC, which holds 11% of the smartphone market share, and Toshiba with a 6.8% market share”. If you’re interested in capturing the iPhone dominant market for your business needs, then you need an app on iPhone right now, and we at 1SocialMedia could help you do that. Please feel free to contact our team of mobile app developers by submitting a brief quote.
