Both Facebook and the co-founder Mark Zuckerberg are being sued for 1billion dollars for a ‘Third Intifada’ page that wasn’t closed soon enough. Facebook has bought about revolutionary changes in the last year; it was used by the Egyptian civilians to raise a voice against their leader. It has proved to be an excellent platform that helped the people gain freedom from a vicious leader. Perhaps that is what the Palestinians had in mind when they developed the page ‘third intifada’. The word intifada is a protest or movement in itself but it was first developed for a positive change. This positive group slowly began walking through the road to violence and the administrators were later said to be involved too.

Larry Claymen who says he is ‘an American citizen of Jewish origin’ apparently had had enough of the fan page and so decided to sue Facebook because of their delay in removing the page. Claymen describes himself as being ‘someone who is active in matters concerning the security of Israel and all people’. According to Claymen the page should have been removed a long time ago because it was encouraging violence and bloodshed. The renowned American activist and former Justice Department prosecutor also states that Zuckerberg did not remove the page earlier because the popularity as well as the net worth of Facebook was increasing due to this page.

The page had been removed on 29^th March right after it had reached fans up to 500,000 and after Zuberberg was sent a special request to take it down by the Israeli Public Diplomacy Minister, Yuri Edelstein A Facebook spokesperson said that ‘the case is without merit, and that we will fight vigorously’. It is evident from this statement that Facebook doesn’t plan on paying the 1billion; instead it will fight and prove that the case itself has no ground what so ever.

Facebook in its defense for the lawsuit states that

“The page, The Third Palestinian Intifada, began as a call for peaceful protest, even though it used a term that has been associated with violence in the past. In addition, the administrators initially removed comments that promoted violence. However, after publicity of the page, more comments deteriorated to direct calls for violence. Eventually, the administrators also participated in these calls. After administrators of the page received repeated warnings about posts that violated our policies, we removed the Page.

We continue to believe that people on Facebook should be able to express their opinions, and we don’t typically take down content that speak out against countries, religions, political entities or ideas.

However we monitor Pages that are reported to us and when they degrade to direct calls for violence or expressions of hate-as occurred in this case- we have and will continue to take them down.”

The Facebook Fan page, if used properly and to its full extent will do wonders for your business. People who are new to the social media often make mistakes that prove to be utter suicide for their business. After thorough research I have reached to the conclusion that the following are the most prominent and common mistakes that businesses tend to make.

• A Profile Page Instead of a Fan Page

Perhaps the most common mistake for small businesses that haven’t had a lot of social networking experience is that they frequently make the grave mistake of making a profile page instead of a professional fan page. The profile page is for individuals and is limited to its number of friends and functionality. The fan page on the other hand will offer you much more with much less trouble.

• No Monitoring

The start up of your fan page needs to be on the level of your competitors, and then it needs to move above them to reach higher. The war between you and your competitors isn’t over once you make your fan page; in fact it is just starting. Marketing and the social media is tricky and it will keep changing till the end of time, you in the mean while need to make sure that you are monitoring your own and your competitor’s success time and again.

• Old Content

This is the 3^rd most important factor of your fan page, your content. The content of your Facebook fan page is the most important thing after the design. If your content is good and is refreshed repeatedly then it will increase the traffic up to ten folds. A good way to add content is through your own separate blog, but you should keep in mind that constant copy paste from your blog will cost you. Instead you can mix some things from your blog and some material that is exclusive to your fan page. The content you write should be your own work and if it is copy pasted then it will be noticed by your users and then you will be sure to lose your credibility. You need to make your impact, and you need to make it right now!

• No Interactivity

The whole purpose of the social media is interactivity. You have thousands of audience who can be your potential customers in the near future. Your work is not done if you have created and designed a brilliantly designed Fan page, you need to interact with your users, as that is exactly what they were looking for when they ‘liked’ your page. If you don’t interact with your users they will eventually get bored and move on to your competitors who are willing to give more time than you in interacting.

• Not Creative and Innovative

A lot of fan pages start looking and functioning very nicely but end up being doomed because the content and interactivity they offer tends to be repetitive and boring. The audience you want to reach on Facebook is huge, but the options that they have are huger. If they don’t see anything fun and innovative on your fan page then they will move on to the next best option. The features you are offering on your site must not be boring, it should appeal the users in such a way that they want to get deeper in your fan page and as a result get to know your brand or business better.

• Not considering Time and Functionality

Your fan page on Facebook is very vital to your business’s marketing and it should not be ignored at any cost. You should give it ample time, because if you do not then you are bound to fail on the road to success. Another thing that small businesses tend to ignore is the tremendous functionalities of Facebook. You have a Fan page and it’s all yours, do whatever you can with it. Take out time and see what options you have to make your fan page better in design as well as interactivity. You will not be able to take the full advantage of your fan page unless you find out all the things it has to offer you and your business.

Facebook has endless possibilities that will make you product shine in the social market. Your fan page offers you the option of creating addictive applications that can be used to bring in traffic and thus the possibility of more customers. Be dedicated to your fan page and watch the magic work.

Promotional strategies for businesses are changing on a regular basis. Every day we see new and fresh innovative ways on how a company can make it big through the social media market. A business can only run successfully if it has the fuel of the customers or clients, and social media is a great way to get that needed fuel. Facebook fan pages have become a relatively new trend and the options and features that come with it are countless. Once you have created a great looking Facebook fan page and got people to ‘like’ your page, your next step would be much more challenging, that is to keep the client engaged and happy with the fan page. There are many ways to achieve this and one of them is mentioned right here to improve your fan page traffic.

One of the best features the Facebook fan pages have is the video integration. You can post videos from Youtube to be featured on your fan page. This is a great characteristic as we all know that folks these days love to watch fun and cool videos. There is a dedicated tab of Youtube videos on the fan page and you can make use of it by connecting it through either your own channel on Youtube or someone else’s. Facebook and video are the perfect pair for each other as both of their focus is to share and engage people. The videos that are shown on your fan page should showcase the content and products of your corporation. People all around love videos and these videos can help your business’s discovery rate as well at it is popularization. The videos that you post should be quality videos and they should be maintained! Yes, if you want these videos to help you with your business, then you need to show the right content on the right moment. Smart marketers out there always work towards making their business more efficient and easy for their clients.

Another something that can help you attract “like” clients is if you give the video access only to the customers who have liked your page. People are curious and their curiousness will leave them no choice but to like your page. Once they have liked your page to view your video, it is your job to keep the matter so satisfying that they either don’t want to leave or want to come back to it very soon. Keep the videos on your fan page short but sweet and striking, no one likes to view long boring videos of your business! Creating video content for your Facebook fan page should be in the top priorities in your marketing strategies.

Your business needs the best fan page to make it a success among the masses and that’s something we can help you with. My team is a set of highly trained professionals who have done this kind of work in the past and have got a superb response on their work. We’ll help you make a fan page which has a collection of the latest and best videos that your clients want to watch.

While searching for Facebook platform status, I came across a official Facebook.com blog post SKYPE YOUR FACEBOOK FRIENDS. It is better to connect with friends and family when you are far apart. Skype allows its users to communicate with people no matter where they are. Skype provides audio, video and IM chat services but from October 14 2010, it makes things easier for you to connect with your Facebook.com friends. Download the latest version of Skype if you don’t have from www.skype.com. Minimum requirements are Skype 5.0. Sign in with Facebook and call OR SMS your friends. You can also check out your New Feed, update your Status, and Like and comments on posts directly within Skype Facebook.com is working with companies such as Skype to facilitate its users so they can find their friends anytime.

Yesterday I wrote that Facebook is testing a new administration for Facebook fan pages and they will soon allow Facebook page administrators to change their Facebook page names. However I didn’t mention the limit but now I know it

ELIGIBILITY CRITERIA

According to Nick O’Neill, the new feature will be available to administrators who have less than 100 Facebook fans. Pages with more than 100 fans cannot change their page name. This limitation is frustrating Facebook page administrators, however Facebook has got a good reason. They don’t want page administrators to build up large fan bases under false pretenses and then suddenly switch the page name. As a Facebook Marketing Expert, I personally agree with eligibility criteria because this will reduce online frauds, spamming etc. What do you think about the 100 fans limit?